Wednesday, December 22, 2010

Merry Christmas from SignsSeen!!

Thanks for your business the past year! And, may your Christmas be filled with the true meaning of Christmas!

We look forward to bringing you new signs and new sign ideas in the coming year.

Friday, December 17, 2010

New Sidewalk Signs Design


Sidewalk-Signs site now more streamlined and user friendly!

You can also buy in confidence from Sidewalk-Signs!

Sidewalk-Signs takes your security seriously. Three important things Sidewalk-Signs has done so you know all of your information is safe:

  1. When you go through the checkout process, you will see the HTTPS. This is an indication of a secure checkout.
  2. We use PayPal for our credit card processing. NO credit card information is stored on our servers. And, because PayPal is a VERY trusted and secure credit card processing company, your data is safe.
  3. On top of this page (and every page on this site), you should see the "eTrust Seal". This should give you additional confidence shopping with us, and it will let you know that our site has been scanned for malicious software, and no harmless software has been found on this site.

Build your own Black Sign and save LOT$ on $hipping!!

Changeable Sign Track for Black Sign Letters - 8 ft Lengths


What if you want a custom size sign for your black sign letters? What if you don't have the money in your budget for shipping? Now, you can easily buy the track and a set of letters. Buy plywood locally, and soon you will have an all season sign to promote your business/ church/ organization!
  • Each piece of track is 8 feet long.
  • Each piece of track has a groove on the top and bottom to help secure your letters on the sign face.
  • The plastic is made from plastic that is designed to be used outdoors in COLD and HOT climates.
  • Make sure to buy ONE more track than the number of lines you want to make. (i.e. If you are making a 4 line sign, make sure you you have 5 tracks to secure all rows on the TOP and BOTTTOM)
  • Consider getting a sign jig to make sure you set your track up with the right spacing. Otherwise, you start in the middle of the sign, and work your way out.
  • The track can be used with any size letters (If we don't see it on the website, we can make custom sizes). However, for maximum visibility, we recommend letters of 8 inches or greater. And, if you choose to pair up 8 inch letters and 16 inch letters, they can fit on the same sign! (the same for 10 inch and 20 inch letters) The bigger letter goes in the upper track, and then it "jumps" a track (see image above). So, you can "grab" your customers attention with the bigger letters. Depending on your industry, this might be words like: "SALE", "FREE", "LIVE", "SPECIAL" or "ONLY". And, once you have their attention, you can use the smaller letters to provide more detail. Call and we can help you determine the letters to best meet your needs!!
More Questions! Email us!

Wednesday, December 8, 2010

New SignsSeen Design


New SignsSeen Design

We have been listening to your feedback, and trying to include this in our new design. Please visit the site to see these changes:

  • More uniformity in site layout
  • Easier access to the features you rely on
  • Now McAfee Secure - Buy with confidence from SignsSeen

Site Problems?

Let us know! We want to provide the site that best meets your sign shopping needs!

Thursday, November 11, 2010

New QLA XL Sign NOW Available


Now that the elections are over it is now time to focus on sidewalk sign with the Christmas season already starting. Even with the questionable state of the economy and many retailers worried about the holidays the changeable sidewalk signs offer the most cost effective way to build store traffic and increase sales. For stores with a limited budget these signs offer the biggest bang for the buck, especially if they use our larger format 'XL' signs with 50% more impact.


With the exclusive Grip-Tip-Roll technology that eliminates lifting and carrying customers can simple roll the sign in or out through any doorway while staying clean and dry even when the sign isn't. No other sign offers our combination of looks, ease of use, versatility and affordability, as well as visual impact and portability.


Other questions? We have LOTS of other signs to meet your sign needs! Visit SignsSeen and contact us!

Wednesday, October 13, 2010

New Folding Sidewalk Sign with Gemini Letters


The ultimate in portable, changeable sign messaging, the Gemini Sidewalk Sign is ideal for temporary messages. It’s an efficient and cost-effective way for businesses, schools or churches to promote short-term messages whether it is a weekly promotion or a one-day only sale. Gemini Sidewalk Signs are a call to action that have the power to turn a passerby into a customer.

Made from recycled high-density polyethylene, Gemini Sidewalks signs measure 46" x 25-1/4" and are designed with regressed faces that allows panels of changeable copy, preprinted message panels, vinyl inserts, or writing boards with chalk or markers. Built-in handles + port that allows for filling with sand to add stability, combined with wheels to ensure ease of mobility.

No rough edges, no splinters, and no rust – Gemini Sidewalk signs are not only durable, but attractive as well. They’ll help a
message stand out.

If the changeable sign option is chosen, like all Pronto Modern letters, the letters will have a lifetime warranty against failure. And, the big advantage is that should you need a few letters, you can purchase ONLY the letters you want. You do not have to purchase a WHOLE letter set like the other changeable sidewalk signs.
Question on this sidewalk sign or any others, visit the SignsSeen site!


Wednesday, October 6, 2010

What changeable letters do I need?


I received this email today, and this is the reply I gave:

I am looking into getting a new set of letter for my sign. I am having trouble figuring out what size letters I need. My letters are about 9” high and 3.75” wide. Could you please send me a quote?

Reply:

I would be glad to help, but a couple of more questions...

How thick are your letters? Are they flexible or rigid plastic? Are the letters 8 inches and the sign panel about 9 inches? The standard is Black Letters with Red Numbers. Is this also what you wanted?

Very likely, it is the condensed letters available on this link:


If there are further questions, please let me know.

Thanks,

SignsSeen

Friday, October 1, 2010

Tech Support Software and Documents

We are in the process of uploading a variety of PDF documents, software and drivers to our site on Google.

SignsSeen Tech Support Site

We would welcome any suggestions that might be available. Google does not allow ZIP or EXE files, so we are creating a link from within a Google Doc to these files....unless someone has a better idea.

And, if it is a low-tech sign without software or much documentation, we will still sell that, too.

Just visit:

SignsSeen.com
SignsWork.com

Tuesday, September 28, 2010

Rental Signs across the country

I just had another call about this. And, I am not sure how much success the callers have after attempting to pursue the path I steer them upon. BUT, my standard answer is:

"No, I don't rent signs. But, I have seen portable signs at rental companies. This would be the type of companies that rent backhoes or other similar equipment."

Will they rent them in your area? I don't know. But, if they want to charge you $150 or so per month, and you need the sign for 3-4 months, you may want to consider a purchase. And, if you do, give us a call at SignsSeen!

Thursday, September 23, 2010

Custom Letters on White Backing



These white letters are available on the 4 ft by 6 ft signs now, but they will soon be available on a new banner system. The banner system will support 4, 8, 12 & 16 changeable letters on the same banner.

There is an unlimited variety of colors available, and the banners and letter panels will come in 10 different colors. Many customizing options available. Let me know if interested.

Tuesday, September 21, 2010

New Fluorescent Magnet Signs Coming Soon!


This is just a few of the letters. These letters will be available in a few different sizes, and MANY different colors. Interested in a magnetic sign or letters? Contact us at: sales@signsseen.com

Sunday, August 29, 2010

LED Module System for Indoor or Outdoors

http://www.shop.signsseen.com/images/LED_Tiles_Example_0810.jpg

I have posted about this sign in the past, but LED Module Tile sign is certainly worth highlighting again. The most unique feature, as seen in the above image, is the ability to make the sign the size and width you want it to be. (Height grows by 7 inches and the width by 23 inches)

Specifications:

  • Size: 23 x 7 x 1.36 inches (59 x 18 x 3 cm) - One Tile Is a Complete Display, Expandable Vertical & Horizontal
  • Visibility: 100 yards in full sunlight for 7" Tile
  • Power: 2 Watts When Displaying Message - 6 Watts With All LED's On
  • Colors: Red, Green, Blue, Amber, Purple, Pink, White
  • Fonts: 7", 12", 14" or larger fonts when a "master" tile is used with additional connecting tiles
  • Expandability: Any direction, stackable horizontally and vertically; Upgrades to existing displays, by just adding additional Smart Tiles LED Boards and upgrading the power supply.
  • Display Mode: Flash, Continuous Scroll, Random, Up, Down, Left, Right, Inverse
  • Finish: Conformal Coded Protects From Moisture, Dust, & Debris
  • Temperature: -20 degrees C to 48 degrees C (- 4F to 118F) Operating
  • Weight: 2 lbs.
  • Programming: Wireless Radio Signal, 350 Feet Line Of Sight, IBM Wireless Full Size Keyboard, 3 Pre-Stored Messages Of Your Choice. One keyboard can control multiple signs.

Benefits:

  • Weather Proof For Outdoor Use
  • Make your business visible to potential customers
  • Flexibility Of Design - You Choose Where To Locate The Smart Tile LED Boards
  • Create Uniquely Attractive Signs With Multiple Display Settings - Available In Many Different Colors
  • Compact and Lightweight, it can easily be used on vehicles or other portable/mobile applications
  • Easy To Install and Program With Custom Messages and Special Effects
If you want an inexpensive outdoor sign, I have sold quite a few of these signs for that purpose. If you want a LARGE outdoor LED sign, this is probably not the best option. You will probably want to consider other outdoor LED products. But, if you are not sure if this is for you, please give us a call or email and let us help.

SignsSeen

Thursday, August 12, 2010

Scammers (Part 3)

They are coming daily lately. I do NOT sell rope and if he looked at my website, he would know and not have tried to suck me in to his scam. No matter what the economy, if it seems to good to be true, it almost ALWAYS is....

******

This is XXXX XXXXX With regards to your Company i am sending this email regards to order Wire Rope ,Please find my specification below

Size: 8000Ft 3/8 inch Galvanized Wire Rope with 6x19 Construction.

Kindly let me know the type that you have so that i will have a look at that and then let you know the one that will be okay with me,if you don't have have this specification ,get back to me now with the pricing information Plus Gst Only.Do you accept credit card as form of payment in your company. (Visa ,Master,Amx etc).If you dont sell this product please the me know what you sell

I will be waiting for your kinds response so that we can proceed on.


***************

SignsSeen and MANY other sign companies don't need to follow this type of business. They are here to serve legitimate businesses, and provide advise to help their business grow.

Wednesday, August 11, 2010

Scammers (Part 2)

Well, it continues....

This email this morning was sent to me 3 times. It wasn't sent to my email, and it was marked "Very, Very Urgent Email". Did I receive it three times because it was SO urgent OR because he was sending out a bulk email and had 3 of my email addresses in his list?

His email follows....

*************************

Dear Sir/Madam

My name is Thomas Ray, and i will like you to help me with an order of (Banners) size 30" x 50"
Logo (LET HELP EDUCATE THE KIDS) . the work will be arrange as this:

HELP A KID TODAY FOR BETTER TOMORROW
LET
HELP
EDUCATE
THE KIDS.

THE FUTURE LEADERS

1. measures 30 x 50 inches
2. One sided on Vinyl.
3. Full copies Red Ink and the color of the Background i want is Blue
4. l want you to write of the Banner ( Save the child ) For the Artwork.
5. With grommet for out door use

I need 120 in quantity and want to know if you can get them for me and i attach the art work.
I also want to know the price of it and also make the total price including Tax, so that i can make my payment with my Credit card And Please provide a quote on 120 copies and please can you send me an email reply back with the Estimate price of that plus tax without shipping. Advise me the method of of payment you accept so that we can proceed with this order. I will be Looking forward to hear back from you so that we can proceed with the Order .

Regards....

**********************

IF you receive emails like this, just ignore....

Other questions?

SignsSeen

Thursday, August 5, 2010

Scammers Trying To Scam Sign Shops

SignsSeen was contacted by another "scammer". They have contacted us in the past on eBay, but I now occasionally get emails on banners and today, signs. When they only care about what payments you take and don't care about the shipping or product quality, it is a BIG clue. My most recent one today did NOT care about the color of the sign and wanted me to arrange shipping to Greenland. And, they ALWAYS seem to be a Dr., a minister or somebody else important. If it sounds like "easy" money, be cautious.

On my previous eBay transaction, I played him to the point where I received the check. My bank told me it was questionable. This confirmed what I thought, so I didn't deposit it. And, the SCAMMER then sent me emails concerned that I hadn't followed through. (scammer@kittymail.com) He disappeared pretty quickly when I told him I had contacted the authorities.

Bottom Line: Be very cautious when a nice order comes in from out-of-the-blue. It is much easier to live without the "cash", then to deal with the loss of product and the loss of cash. Purchase in confidence from SignsSeen. We take care of our customers, and follow-through on our commitments.

Wednesday, August 4, 2010

Problems with one manufactures signs

I work with some very good manufactures as I seek appropriate sign products for my customers. And, if I have a customer that has problems, I try to pass the information along. What follows is one customers concerns with one of the products, the Dual Sided Roadside Sign. In fairness, she bought just the sign faces and the letters, but her experience with the yellowing letters and uncooperative track is not unusual.


Dual Sided Roadside Sign-48\"x36\"



Her email follows:

Perhaps it has been two years since I purchased a signboard from your company for our church in XXXXXX, Ohio. The board is approximately 34 x 48, I don't remember the exact dimensions. I also purchased a set of letters, and then another set when the first set wasn't enough.

The sign has serious problems, and has become very difficult to work with. The horizontal strips of plastic that hold the letters and numbers in place are not glued in place exactly parallel, and sometimes the letters are too small and fall out, and sometimes they are too big and bulge out. After a while, depending on which line the letter went on, I would have to trim the letter to fit. Then when the letter was used on a different line, it would fall out. I am at the point now where every letter has to be taped in. The other problem is the vinyl letters warp in the sun. Many letters from the two sets of letters warped so badly and are no longer usable. I am at the point that I am no longer trying to use the sign.

I did not report this problem to the local company from which I purchased the sign. I am telling you this so you might make the necessary changes so other customers won't have the frustrating experience that we did.

If you are looking for a 3 foot x 4 foot sign that will ship with UPS and is immune to many of the problems below, consider the Swinger Roadside Sign. It is available in both Deluxe and Standard versions.

SWINGER Roadside Changeable Message Sidewalk Sign

Monday, July 26, 2010

Instructions for 4' x 6' Black Sign Assembly



Open Box and Carefully take out all parts, boxes and letters.
DO NOT THROW ANYTHING AWAY UNTIL SIGN IS ASSEMBLED!!

Parts included:
  • 2- Sign Uprights
  • 2- Cross braces
  • 4- Sign legs
  • 8- Bolts & nuts
  • 2- Letter Packs
To assemble your sign:
  1. Lay sign board on its side. The sign board and uprights are marked with tape A or B. Now line up the sides A to A and B to B. Put the upright marked side to marked side of signs. Holes are pre-drilled and will match up when correctly installed.
  2. Match sides (A) & (B) to each other. Take (4) flat-headed bolts and install them through sign into sign upright. Install nut on bolt and hand tighten until the flat-headed portion of the bolt is flush with the sign. DO NOT OVERTIGHTEN NUT!
  3. Slide cross braces on to sign uprights.
  4. Slide legs into cross braces. Position sign and level; tighten (6) 1”cross brace bolts to secure sign into place.
  5. Secure sign with sandbags placed on legs or drive a 12 inch spike nail through hole in bottom of plate of each leg.
Any question please feel free to call 1.866.825.4735

Thursday, July 22, 2010

If The Programming of Your Indoor LED Sign Doesn’t Work, Try These:

(Written by my tech support)
Troubleshoot 1 Are you using the right COM Port? (Apply to Single Line Signs)
Answer: How To Find COM Port
1. Go to My Computer – Click View System Information (System Tasks from Left Side)
2. Click Hardware Tab
3. Click Device Manager
4. Ports – Click “+” to “–”
5. RS232 Serial: “Communication Port (COM1)” – Set COM1 when you send a message. If you see COM2, then
set COM2.
USB: “USB Port (COM6) – Set COM6 when you send a message.
*COM Number changes depending on your computer.

Troubleshoot 2 Did you install the USB/Serial Converter Software?
Answer: How To Install The Software
1. Insert the CD Driver to CD-ROM.
2. Computer automatically starts wizard. “Add New Hardware Wizard”.
3. Click Next
4. Check “Search for the best driver for your device (recommended).”
5. Click Next – Click to search driver from the CD-ROM drive D:\un8be-a\pc driver. (D: represents CD-ROM)
6. Windows will detect the driver and shows the USB HS Serial Converter.
7. Click Next – Click Next to continue and let Windows copy the needed files to your hard disk.
8. When Windows finished installing the software, click Finish.
9. See the Device Manager to check the USB HS Serial Converter.

Troubleshoot 3 Did you update the USB/Serial Converter?
Answer: How To Update Driver
1. Insert CD Driver to CD-ROM
2. Go to My Computer – Click View System Information (System Tasks from left side)
3. Click Hardware Tab
4. Click Device Manager
5. Ports – Click “+” to “–”+
6. Click USB Port – Right Click – Click Properties
7. Click Driver Tab – Click Update Driver
8. Automatic Search for The Right Driver
9. “Welcome to the Hardware Update Driver”
10. Check “Yes, now and every time I connect a device”
11. Click Next
12. Check “Install the software automatically (recommend)”
13. Click OK

Interested in Indoor LED sign?

Friday, July 2, 2010

Customer Spotlight of Sign Rental Business


I spoke to a customer of mine today, Budget Sign Rental. They are based in the Minneapolis, MN area. They are doing a few neat things with their signs:
  1. He is building his business around renting primarily white-backed signs.
  2. Every customer is given the best pricing, and the best possible customer service.
  3. He is building his own signs. And, for track, he is using finish trim like would be used with vinyl siding. He started using the standard Gemini acrylic track, but it was buckling a bit in the heat. So, the finish trim option worked better for him. And, to attach the "track" to the board, he used a shallow wood screw with the washer built-in.
  4. He bought multiple sets of Gemini Pronto Letters. Based on his research, he chose the 8 inch letters on 9 7/8 inch plastic. This would make sure the letters were visible from a good distance. And, the Gemini letters would make sure that they did not blow out due to the rigid plastic they are made with.
  5. And, for the larger letters, he is using coroplast with vinyl lettering.
  6. His business is growing, and he keeps on ordering letters. And, it all started with his ambition and the right products from SignsSeen.

Wednesday, June 9, 2010

Handheld LED Displays for Employee Recognition


There are many uses for the "Limo Driver" Sign. We have sold them to the following audiences:

  • Limo Drivers who are trying to get the attention of their pickups at airport baggage claims
  • Conference name plates for conference attendees
  • Small scoreboards for kids sports events, and
  • MANY other uses.
But, the call we received today was the first I had heard of this use. The customer is running an employee promotion. And, the winner of the daily contest, will have the Promotional Name Plate on their cube for the day. The battery is good for 4-6 hours, but the sign can be plugged in for additional display time. And, the remote control will make it very easy to change the messages as OFTEN as necessary.

Of course, if the battery is not necessary, there are MANY other LED signs available to meet your specific needs.

Sunday, April 25, 2010

Magnetic LED Car Top Sign arrives at SignsSeen


SignsSeen was recently chosen to be a distributor of the car top LED sign. The ads are changeable, and the sign will not go anywhere....once you see the sign you will understand!

A Professional Car-Top Advertising Sign
Especially Designed for Small Businesses!

Rugged, durable, attractive and heavily magnetized for safe, convenient use, we manufacture one of America’s most versatile, professional and affordable “self-promotion advertising tools”. This unit can also function as an in-store window sign, a counter-top advertising display or a trade show booth ‘message board’.

For less than the expense of a one day newspaper ad, we give you a quality product… with plentiful copy area, strong magnetization, brilliant nighttime illumination AND an extra-safe roof-top mounting accessory. No other unit of its kind has so many patented attributes!

Our unit is safely HD magnetized for around town advertising OR supplement-ally secured for highway or strong cross-wind environments with our ACS ‘Roof Bracer’ TM.

Some of our unique, patent approved features are;

  • Temporary OR Permanent-Mount Use
    *Includes a supplemental Safety Brace Accessory KIT with key-lock, anti-theft & cross-wind safety features
  • LARGE 13” x 42” Dual Facing Ad Panels (plentiful copy area)
  • HD “SUPER MAGNETIZED”… with Rubber Coated Mounting Feet
  • INTERNALLY ILLUMINATED…with brilliant, long-life LEDs
  • 10 ft. Power Cord / 12 volt Adapter Plug (for nighttime use)
  • Quick-Change-out Paper Sign Inserts (inexpensive to produce)
  • Accessories allow to use your sign as an in-store hanging sign

It also serves as a supplemental signage mechanism where zoning regulations prohibit “fixed signage”.

No other automotive roof top advertising sign gives you so much diversity, safety AND VALUE… for so little expense!

Comes with everything you need to get your advertisement up and running.

  • (1) Roof Top Sign – Includes a 13″ x 42″ Sign Frame with LED lighting diodes, a lift-off Sign Insert Cover. (2) base-mount Cross Brackets and (4) sets of Rubber-Booted HD Magnet Mounting Feet (hardware & instructions included).
  • (1) Key-lock, anti-theft Safety Brace Bar ( Kit ) *for permanent-mount use
  • (1) 10 ft. Long Power Cord with 12 v Adapter Plug

Back To The Future… Gorilla Marketing 101

Whether you are a small business owner (a local merchant or contractor) OR a national chain (franchise owner or store manager), you know how difficult it is to continually stimulate new business.

There are so many media options to choose from. So much expense… What will work… What won’t?

Whether you are tactically soliciting for sales OR branding your company name (to become dominant over your competition), two key communication ingredients are critical that you accomplish… for “ching-ching” to occur.

“Use Occasion” AND “Radius To Location”.

  • Informing people who want what you have to offer.
  • Reaching people in proximity to where you are located.

Enter the word “Value“… *(at what cost) ??

  • Newspaper, billboards , radio, TV ? “Cost Per 1000 Impressions”… all short term AND certainly not “value priced” !
  • One Car Topper Sign – Only $349.00 – You decide where it goes, what it says *AND… You Own It (forever).

Take charge of your own advertising ! Deliver your message all over town
It’s Like Hanging Your Company Sign… On Main Street !

Car Top Advertisement

Who can best utilize our patented design Roof Top Sign?

If you think about it… about 80% of the businesses listed in any Yellow Page directory are candidates to put our Roof Top Sign into service TO STIMULATE public awareness of their products or services; not just taxi or pizza delivery vehicles. *The list is too long to mention here!

We didn’t design our roof-top advertising unit “to compete in the taxi industry”. We designed it to be useful and economical for the common, everyday merchant (retailers, contractors, service providers); *those people or companies who strive daily to search for “effective media options” within tight budget restraints. For less than the cost of an average priced newspaper ad (that expires in one week), a merchant can spend approximately the same amount on our roof-top unit… and own it / use it… for years!

Furthermore; our unit “nicely compliments” whatever other advertising a company elects to do. It significantly “reinforces” other advertising… in proximity “where you need it most” *(you decide where that is)

Don’t be shy… mount it proudly! Let people know “you mean business”. That’s what you’re in business for… stimulating sales that earns you income. Ponder the possibilities… Then call us. AmericanCarSigns.com

Changing Your Ad Message

Changing your sign insert / message copy is quick and easy;

  1. Order a new message from any printer of your choice (using our sign print template, noted below)
  2. Lift the clear sign cover of your Roof Top Sign all the way upward / off
  3. Remove the old copy. *Roll it up gently for safe keeping.
  4. Gently take your new paper sign and drop it over the top of your signs frame
  5. Gently lower the sign cover down over your new sign copy until it is lowered all the way to the bottom (flush with both end brackets).

Note: If you remove the Roof Top Sign off the roof of your car to do these steps, be sure that your magnet feet are clean from any abrasive substances BEFORE you re-mount the sign to your roof.

It’s just that simple!!

This sign will soon be available on SignsSeen, but until it is, visit us at LimoDriverSign.com!

Wednesday, March 10, 2010

Demoed Handheld LED Sign at College Baseball Game


At a recent Marist College baseball game played in Charlotte on the UNC - Charlotte campus, I watched my nephew play a very exciting game. They put all of the excitement into the first few innings, and then won as the scoring slowed in the latter innings.

While there, I provided morale support by using the Handheld LED Battery Sign. Without needing to reference the printed directions, both my kids and I had no problems putting in messages to communicate with my nephew. But, since he was involved in the game, he did not acknowledge the messages during the game. The sign may not make to many more appearances at baseball games, but it certainly could be a good fit at other public events:
  • Limo Sign (For Limousine / Taxi / Bus Drivers)
  • Conference
  • Trade Show
  • Sports Event (as stated above, maybe not best for baseball games, but certainly could be used in basketball games and other events held indoors where the sign is not in direct sunlight.)
  • Election
  • Travelling Tour
  • Concert Event
  • Scrolling Sign for any message purposes




Have further questions about this product? Visit the website, and contact us.

SignsSeen.com

Friday, February 26, 2010

Using White Space on Your Portable Signs



When you have a sign of any type (Roadside Swinger Signs are shown above), it is always such a temptation to fill the sign and to make use of ALL of the available space. While this is certainly an option you can consider, don't choose a "full" sign without realizing the benefits of using the "white" space available on the sign.

Why should you consider using white space?
  1. A briefer message while using of white space makes the sign MUCH more scannable. And, if the message can be scanned more quickly, then it is more easily processed and logged into their mind.
  2. Longer messages take longer to put up on the sign. And, when it is cold out, this is not fun! :(
  3. Whenever messages are changed, longer messages involve more time in putting away the letters being removed from the sign. Unless, of course, the letters are all put in one big bag and not organized at all.
Bottom Line: The easier to read the message, the easier for your customers to act on your signs message. If the message is to involved to read, the potential customer will "filter out" the message and not act on what your sign suggested. Sell more by having concise messages!!

Interested in more sign options?
SignsSeen & SignsWork


Introducing the Deluxe Roadside Swinger Sign

The Swinger Roadside Sign now has a cousin - it is the Deluxe Roadside Swinger Sign. It comes with everything the Standard Roadside sign has PLUS a set of Deluxe letters which includes "Special" (see above)and "Sale" in a double-sized format. And, double sized numbers also come with the kit.

And, the other great thing about this sign is it ships UPS and NOT on a truck. If you need a 3 ft x 4 ft sign that packs LOTS of value, this is a sign to consider.

Questions?
sales@signsseen.com

Thursday, February 18, 2010

Black Sign Being Used To Support Cause


This Black Sign is being used to draw attention to this customers cause. This sign was sold in Washington State to the oyster farmers to protest government interference in their business.

Interested in a Black Sign for your business? Visit PortableBlackSigns.com OR SignsSeen.com.

Wednesday, February 10, 2010

Differences in Changeable Sign Lettes

Recently, a customer ordered a set of the wrong letters. They were confused about the type of letters they needed. I hope I can explain the differences for all who read this blog.

There are 5 types of changeable letters sold on my website:

  • 030 letters: These are the most common type of letters. The most common size is "8 on 9". (8 inch letter on 8 15/16 or 9 inch panels) These letters are flexible enough that if bent over, they should be almost able to touch the other end. (not true if the letter has been in the sun awhile-the sun will make them yellow and likely crack if this is done.) The thickness of these letters is thinner than a credit card. And, if you choose to make your own sign using these letters, the correct track needs to be used. On some sizes, both CONDENSED and BOLD are available. Most commonly, they come as BLACK letters with RED numbers. With the '8 on 9', various colors are often available.
  • 060 letters: Less common letters-this is mostly due to expense. The thicker letters use more plastic, and thus the price is higher. They are slightly thicker than a credit card. And, their BIGGEST advantage is if the sign is in a windy area, they sign letters are less likely to blow out when thicker letters are used. If this sign letter is chosen, the correct track must also be used.
  • Pronto Letters: These letters are 080 letters. They are made by Gemini. They are more expensive than other letters, but they offer these BIG advantages. They have a lifetime warranty, and individual letters can be ordered. With the other sets, it is uncommon to be able to order individual letters. Often, I have customer who want to order additional numbers or commonly used letters. The Gemini letters let this be done easily.
  • Swinger Letters: These are a thinner sign panel, but they are not a common size panel. They are used on Springer, Swinger, Tip 'n Roll, and Cartop II from Magic Master. Due to the product line available from Magic Master, the letters come in 2 sizes: 4 inch and 5 inch.
  • Black Sign Letters: These signs are created by applying vinyl to black 4 mil coroplast. The vinyl is usually of a very bright (neon) color. (e.g. Pink, Green, and Yellow are the most common. White, blue, and red are also available.) Track can be purchased, but often the Black Signs and letters are purchased together.
Anythink I missed on changeable sign letters? Feel free to visit SignsSeen and send me a message.

Saturday, January 30, 2010

Custom Black Banner with Fluorescent Letters


The Black Sign Banner is an easy and quick way to get your message out! It is eye-catching, and available in a variety of sizes.

When choosing your message, you will want to include 8-12 characters on the top and bottom rows. Your message can be bigger, but the bigger the message, the harder your message will be to see. Depending on the size of the banner, the letter size used will vary.

Banner Colors: Red/Orange, Green, Yellow, Pink, White

Questions? Go to the SignsSeen site or give us a call!

Friday, January 29, 2010

Program the EZ LED sign

SignsSeen is a distributor of this product line. If you are interested, call us for pricing. They are an economical customized sign solution.



Wednesday, January 27, 2010

How to determine whether your current business sign is effective

As you know a business sign is a very important part of any business. If you have a sign it is very important to determine how effective you sign is or isn’t. If your sign is not bringing in more customers and more money then you will want to reconsider the message that is being delivered via the sign. If your sign has not paid for itself after a few months then your sign is a liability and not an asset.

To measure how effective or ineffective your sign is simply assess your readership. If no one is reading the sign then the sign is not effective. It’s Simple as that.

To figure out how many people are actually reading your sign you can survey your customers. This is probably the easiest and least expensive way to go about it.

Ask your customers a few simple questions such as do they remember what the sign said? Do they remember what colors were on the sign? What stood out to them about the sign? These questions will help you figure out what’s working and what’s not. You can also ask for any suggestions that would help improve the overall look and feel of the sign.

Customers are very honest. They know what they want. Listen closely to what they are saying. Once you have surveyed enough customers go over all the forms and find the common denominators. If they say take a graphic or image off then do it. If something is not working then it would be in the best interest of your business to change it immediately.

The whole idea of having a sign is to get your message across to the hundreds or even thousands of people who pass by your business every single day. If you sign is not doing that then you are losing money.

Once your customers have finished taking the survey be sure to thank them. Offer them either a discount on their next purchase or give them something tangible such as a coffee cup or t-shirt with your company name and logo on it. This will help keep your business and its products fresh on customer’s minds.

How to boost your sales with an outdoor sign

Just think for a moment. How many times have you passed by a business, saw a sign that was advertising something and stopped? I’m guessing more than once. You see a good outdoor sign has the ability to boost traffic and sales. You and I are proof of that. I can’t count the amount of unplanned purchases I have made all because I saw a sign sitting outside of a business.

You have many options when it comes to advertising your business. You can use the newspaper, radio ads, email marketing, flyers and much more. Out of all of those wonderful options not one of them has the ability to increase your sales like an outdoor sign can. A sign is the best way to increase impulse buys.

People are constantly moving these days. Once you start your day to day tasks you will probably forget about the great special you read about in the paper this morning. With an outdoor sign you are able to remind your customer about the great sale you are having. They will then stop and hopefully make a purchase. And what about those people who didn’t read the paper this morning or didn’t hear your ad on the radio? How else will they know about your special as they are driving by? You need a sign to capture the attention of those driving by
who have no idea about your special or sale.

Most stores thrive off of impulse buys. People tend to spend more when it’s an impulse buy. Without a sign that relays your message adequately there is no way you can benefit from impulse buys.

A sign is probably the best yet least expensive form of advertising. It will pay for itself many times over. A business without a sign in today’s society will not be able to keep up. Remember, people are constantly moving. The only way you can get your message to them effectively is with an outdoor sign.

How To Advertise your business with a custom magnetic vehicle sign

Magnetic vehicle signs are the best way to advertise your business on the side of your car, truck, or delivery van. Magnetic signs are normally placed on either the left front door, the right front door or on the rear of the vehicle. If you drive around a lot you will be able to get your message out to hundreds if not thousands of potential customers.

If you need to temporarily advertise something then a magnetic sign is the way to go. Magnetic signs are very affordable and cost way less than permanently applied vehicle graphics.

Magnetic signs can not only be used on vehicles but they can be used on any flat surface such as steel entry doors or steel containers.

When you are shopping for a magnetic vehicle sign make sure it is made from durable thermoplastic vinyl, a permanently magnetized sheet with a smooth, semi-gloss white face. You also want to make sure that all four corners are radius cut so the sign won’t lift while the vehicle is moving.

When installing your magnetic sign make sure you do not have a fresh paint job. If you do have a fresh paint job wait at least 60 days for the paint to cure. Once the paint is good and dry make sure the magnet surface and the vehicle surface are clean. The smallest amount of dirt can increases the chances of your sign falling off.

Once you have your sign placed on your vehicle be sure to keep it clean by washing it at least 2-3 times a month. You want to make sureyour message is always readable. To wash the sign simply grab a bottle of household cleaner and a soft cloth or sponge. Wet the cloth or sponge and wipe down your sign.

Never go through the car wash while your magnetic sign is attached to your vehicle. Also try to remove the sign ever now and then to wash and wax up under it.

Once you’re done with your magnetic sign you will find that it is as easy to install as it is to remove. Start from whatever side you want and simply lift the sign off and start slowly rolling it off the vehicle. Once you have removed it you will need to store it either on a flat surface or on a steel surface. If you store it on a flat surface make sure the magnetic side is facing up. Do not roll the sign up.

If you have more than one magnetic sign be sure not to store them facing back to back. This will cause the signs to lose their magnetic ability. Store them on a flat surface such as the side of a fridge.

How to effectively "brand" your business location

One of the main goals of any business owner is to create some sort of brand recognition for their business. Big franchises such as McDonald's use their signage and logo in every advertisement they do. This reinforces their corporate image and keeps them and their products fresh on customer’s minds.

That’s what you want for your business. You want your sign to brand your business so that when people see your sign they can recall exactly what you have to offer. To do this you will want to include your logo on everything. Your signs, uniforms, stationery and any company property should have your logo on it.

You don’t have to be a part of a big national franchise to brand yourself in your local area. If you design and place your sign just right you will be able to create what is called “top-of-mind awareness” of your product and/or service in everyone who passes by your business on a regular basis.

If you have the right sign you can turn your unknown site into one that is distinct and branded. Many times a sign is the only indication that a business is there. It is very important that your sign be the focal point of your building.

If your business is located in an area without good street visibility consider using a high-rise sign. A visible high-rise sign will help increase your exposure.

Make sure you have your sign design copyrighted. This will protect your design and also increase the value of your sign as a commercial asset.

The many advances in sign design and technology allow business owners to effectively communicate with their potential customers in a way that benefits both the business site as well as the community as a whole.

As you can see, branding your business is extremely important. That is the only way you can stay on the minds of your potential customers.

Does every small business need a lighted sign?

In a word YES! You need a lighted sign. People are driving past your business 24 hours a day. You need a way to communicate with them even when your business is not open. You can do this with a lighted sign. With a lighted sign a small business owner will be able to create “top of the mind awareness” by constantly and consistently presenting their name, logo and products in their local community. The goal is to make your business a household name.

You see, the primary reason for having a sign is to communicate your message to your target audience in a readable manner as much as possible. In order to accomplish this during all hours you must has a lighted sign.

Here are 4 reasons why every business should have a lighted sign:

• The sign will pay for itself many times over. If you are able to communicate with your potential customers no matter what time of day it is you are going to increase the traffic in your store which will in turn increase your sales.
• Electric signs are very energy efficient. Cabinet signs are usually illuminated with fluorescent lamps. Lighted letters are usually lit up with neon tubing. Either way both of these signs are highly energy efficient.
• Lighted signs consume electric energy during night hours
• Lighted signs are important for safety. During the 1973 energy crisis lighted signs were proven to be a vital part of the safety of communities. The ordinance passed to turn off signs was quickly reversed when crime went up and business volume went down.

As you can see a lighted sign has many benefits. Do your research and find the perfect lighted sign for your company. If you are able to communicate with your potential customers 24 hours a day you will increase the traffic to your store.

How To Acquire New Customers & increase profit with an on-premise sign

As a business owner I am sure you are always looking for new ways to increase your customer base. Many business owners have been in business for years and have never purchased a sign. Signs are so beneficial. It is important for every business to have one.

With this article I want to share with you a study that was done that shows just how valuable a sign is to the bottom line of every business.

In 1995 the University of San Diego did a study on the performance of on-premise signs. This study was done in two parts. The first part of the study involved analyzing a group of variables such as signage, location, population’s demographics, hours of operation, etc.. at 162 southern California major fast food chains. Each variable was tested at each of the 162 locations to help predict the impact on-premise signs have on:

1. annual sales revenues
2. annual number of transactions
3. the average dollar amount spent per transaction.

The study showed that the number of signs at a particular location directly affected both annual sales revenue and the number of annual customer transactions. Here are the exact findings of the study:

1. On average, one additional on-premise sign resulted in an increase in annual sales revenues of 4.75%. This translates to a $23,750 increase in average sales revenues for a typical store in the study group with annual sales of $500,000.
2. On average, one additional on-premise sign increased the annual number of transactions by 3.93%. This translates into more than 3,900 additional transactions for a store with an annual average of 100,000 transactions.
3. On average, one additional 36-square-foot wall sign added $0.06 per transaction, while one additional 144-square-foot pole sign added $0.78 per transaction.

Now for part two of the study. In part two of the study seven years of weekly sales data for Pier 1 Imports was analyzed. The data was analyzed so they could measure the effects of modifications, additions, or removal of on-premise signs on sales performance. As a result researchers found, and I quote, "on-premise signage has a statistically significant and financially substantive impact on the revenues of a site[and]... is a significant constituent of the factors causing the success of a retail endeavor." Here is a very brief summary of what the study found:

1. The addition of new signage to previously unsigned buildings, and the replacement of existing signage (generally, with larger signs) resulted in an average revenue increase of 5%.
2. The addition of a pole sign, or a plaza identity sign including the store's name, resulted in an average increase in weekly sales of 5-10%. The increase was attributed by the researchers to the new signs' enhancement of site visibility to passing traffic.
3. The addition of small directional signs indicating entrance and exit routes resulted in weekly sales increases ranging from 4-12%. The increases were attributed to the signs' ability to guide a site-bound shopper more than any specific advertising effect.

As you can see an on-premise sign can have a very positive affect on profitability. If used properly an on-premise sign will pay for itself many times over.

Understanding how your business sign will be regulated

It is no secret that every business should invest in some type of signage. But before you do there are a few regulations you should be aware of.

Here are the two categories in which business signage is regulated:

1. Building & Electrical codes - Any permanent business sign has to conform to all applicable building and electrical codes. Making sure your signs comply with all codes will take some technical expertise. Before you have your sign installed make sure the company that is installing it agrees that they are responsible for making sure your sign/s comply with all codes.

2. Zoning & sign codes – The majority of all local government agencies regulate how business signs are displayed. Most codes include the following:

• Regulation of the size, number and location of signs – Local zoning and sign codes tend to regulate those 3 things. For instance, a specific code might specify that a “directional" sign must be within so many feet from the edge of the entry/exit or that a "freestanding"sign must be set back so many feet from the public right-of-way.

• Permit Applications & Approvals - Before the permit process begins the sign company or business owner must obtain an application from the local government office. Requirements vary from state to state but normally the applicant is required to submit information related to the construction and installation of the sign. The application fee has to be paid in full Provisions before your application will be reviewed.

• Provision for a variance – According to www.sba.gov a variance is a "flexibility" device that allows a local government to provide a property owner with relief from the normal application of a restriction in the zoning code, such as minimum lot or building size or set back requirements. If the visibility of your sign is compromised due to certain codes you should request a variance.

• Treatment of Nonconforming Signs & Amortization – It is not uncommon for local governments to change zoning and sign codes every now and again. It is very unlikely that the local government will change the zoning and sign codes entirely. If your business sign was in compliance with the “old” code but is not in compliance with the “new” code then your sign would be considered a “legal non-conforming sign”. As a business owner you have the right to keep your “legal non-conforming sign”. You are not required to bring the sign into compliance with the “new” code.

As you can see there are several legal issues to take into consideration before purchasing a business sign. Knowing and understanding all of them is very important. Take the time to do a little research so you can get a full understanding before you spend any money on a sign.

The different Types of sidewalk signs

Every business needs a sign. I am sure you have heard that a million plus times. But the sad truth is even though a lot of business owners hear this over and over they still never take the time to get one. You see, a sidewalk sign can boost your sales by up to 30%. Why would you want to just leave that money floating around out there for the next man to get it?

I know that it can sometimes be confusing with all the choices you have but that is no excuse. Do your research and figure out what the best sign is for your company. As stated before, a sidewalk sign can boost your sales by up to 30%.

Now before you run out and pick up any old sidewalk sign lets discuss the different types of sidewalk signs available to you.

The A Frame Sign– The A-frame is a very popular sign. Given its name because it is shaped like the letter A, the A-Frame is a very durable sign. It is very easy to transport back and forth. The A-Frame comes with either a changeable message board which allows you to change your message whenever you want or with a blank face that is ready for graphics. Just have your graphics printed up and slap it on there.

The Sidewalk Swinger Sign - This is a great sign. The sidewalk swinger sign is bigger than your average A-Frame sign. It is durable and very versatile. It has a contemporary design that will grab the attention of almost every person walking by as it gently swings. You can get the sidewalk swinger either blank so you can customize it or with letter tracks for use as a changeable message sign.

The Tip 'n Roll Sign - The tip n roll sign is just what it sounds like. A sign that tips and rolls for easy moving. What could be better than that? Just grip it by the handle, tip it and start rolling. It really is that simple. With the tip n roll you won’t have to worry about getting dirty or wet from moving your sign. The tip n roll comes with a blank face for customization or with letter tracks to be used as a changeable message sign.

There are many more sidewalk signs available on the market today. I have just listed a few popular ones for you to consider. Remember to always do your research before you go out and purchase a sign. You want to make sure you get the most effective sign for your business.

Neon Signs – Does Your Business need one?

Neon signs are a great way to attract potential customers. They are bright and easy to read. Every day you pass by dozens of businesses that use the “Open” neon sign to let you know they are open for business. Neon signs are known to increase a stores visibility. With more visibility comes more traffic which in turn will equal more profit for the business.

Though the “Open” neon sign is probably the most commonly used neon sign, you can customize them to say just about anything. There are really no limits to what you can do with your neon sign.

If you have an ATM in your business the best way to increase its usage is by placing a neon “ATM” sign above it. Are your restrooms in a hard to find place? If so the best way to direct your customers is with a neon “restroom” sign.

Neon signs are very appealing and visible from far distances. That alone is a good enough reason for every business to invest in one. A neon sign can be advertising for you all day and all night long. Unlike the various sidewalk signs that are great for use during the day,the neon sign can be read clearly during the evening. So even when you’re not there you are able to tell your potential customers what you offer.

If you run any type of business that caters to the after dark crowd, such as a restaurant, a bar or a hotel, then it is a must that you have a neon sign. How else will they know you are there and open for business?

All neon signs are customizable and considered to be very affordable. However, prices do vary depending on things such as size and color.

Get Your Business Noticed With A Custom Neon Sign

Let us first look at a little history of the neon sign. The invention of the first neon sign dates back to 1910 and is credited to a Frenchman by the name of Georges Claude. On December 11, 1910 Georges Claude showed off his invention, the first neon lamp, to the public in Paris.

On January 19, 1915 Georges Claude received a U.S Patent for the neon lighting tube and 8 years later in 1923 he introduced neon gas signs to the United States.

In the early times you could only get a sign in one color which was red. Now as technology has advanced you are able to get a custom neon sign in over 100 different colors.

Neon signs have become more and more popular in today’s society. Their bright colorful lights have the ability to capture the imagination of the consumer. A custom neon sign will not only get you noticed but it will make your business much more memorable.

Businesses all over quickly embraced the power of a custom neon sign. Go into just about any store today and you are sure to see at least one neon sign.

With a custom neon sign you are in control of what message your sign displays. It can say absolutely anything you want it to say.

Custom neon signs are also the best way to give your business exposure during the night. What better way to let people know what you have to offer than by displaying on a big custom neon sign?

Custom neon signs are very affordable and have many benefits. This makes them a very smart advertising investment. You are sure to get your monies worth on one of these.

Why Should I have a business sign?

This is the question most often asked by business owners. My answer to that is “Why Shouldn’t you have a sign?” A good sign has the ability to advertise for you 24 hours a day 365 days a year. So you see, even when you are not there you can still be getting your message to your potential customers. Signs are one of the most effective yet least expensive forms of advertisement. In many cases a sign can be the difference between your business succeeding or failing. Here are 4 reasons why your business should have an on premise sign.

1. It affects memory – People are always walking and/or driving by your business. Half of them probably have no idea what your business has to offer them. If they see your sign over and over again eventually they will start to remember what you have to offer and next time they need what you offer you are more likely to be the first business to pop in their heads.

2. It acts as a reinforcer – Let’s say you have a commercial running on the radio. People probably hear about 10 times a day. If you have this same message on your sign it reinforces your other advertising efforts. It helps extend the life of your advertising message.

3. It attracts new customers – If you are having a sale or some type of special put it on your sign. People love to get a great deal so this will encourage unplanned stops and impulse buys. Most retail businesses thrive on impulse buys. These new customers could potentially turn into regulars and that could have a great impact on your bottom line.

4. It modifies purchasing habits - Advertising a great deal on a sign could cause your regulars to purchase more than they normally do. Signs are the best place for pricing information.

There are many other reasons why you need a sign for your business. Just these 4 alone can have a huge impact on your sales. Do your research and find a sign that is right for your business.

Legal issues to consider before purchasing a business sign

A sign is a very important part of any business. A sign has the ability to get your message out 24 hours a day 7 days a week. BUT, before you run out and purchase a business sign there are a few legal issues you need to keep in mind.

The first thing you should know is that business signs are regulated by local government. They control the size, construction, numbers, location and much more. You should be able to find the standards for construction, materials and operation in your local building codes.

The second issue you will need to keep in mind is that business signs are considered a form of “commercial speech” therefore you have significant protection under the First Amendment of the U.S Constitution. The Fourteenth Amendment requires local governments to provide due process and equal treatment to all in regards to the sign permitting process. Make sure you do some research and get a full understanding of the First and Fourteenth Amendment before you purchase a sign.

The third thing you should know is that there are federal laws that protect sign companies and business owners from having their designs and artwork from being copied with out their permission. The message that you put on your sign is also protected by federal law. For example if a sign company has a unique method that they use to construct their signs they can have that method protected with a patent. A business owner can also have the original artwork they use on their sign protected by getting it copyrighted.

The fourth and final issue to consider is whether or not you will lease or buy your sign. A sign is considered a business asset and receives the same tax treatment as any other business property that is tangible.

These are the 4 main issues you need to consider before you purchase a sign. Remember to do your research. Make sure you understand all zoning codes and all of your rights as a sign owner.

How to understand the different types of signs

I am sure you have read plenty of articles stressing the importance of having some sort of sign for your business. Signs are probably one of the most effective forms of advertisement. When it comes to searching for a sign things can get a little complicated due to the fact that there are literally tons of different signs to choose from. Though there are many signs to choose from there are basically only 3 main types of signs. Here are the 3 main types of signs you will have to choose from.

1. Building Mounted Signs – The first type of sign is the building mounted sign. Building mounted signs are signs that are attachedto some part of the building. For example the roof or the marquee. These signs can be either parallel or perpendicular to the building.

2. Freestanding Signs – The second type of sign is the freestanding sign. The freestanding sign does not attach to the building. It stands alone. Freestanding signs range from the small sidewalk sign to the big marquee that sits off the highway.

3. Interior Signs – The third type of sign is the interior sign. Interior signs are used in malls, movie theaters, office buildings and the like. Interior signs have two mail purposes. The first is to abide by local and federal law by providing guidance in a safe manner. Especially to those with disabilities. The second is to persuade buyers to make certain purchases.

Remember, the three main types of signs are Building mounted, Freestanding and Interior. There are several different types of signs under each one of those main categories. Do your research and make sure you get the best sign for your business. A sign is a very vital part of your business. It has the ability to make or break your business.

How to figure out what is the most effective sign for your business


How to figure out what is the most effective sign for your business

As you know having a sign for your business is a very wise investment. A sign can literally make or break a business. A sign is your way to communicate with your audience even if you are not there. A sign works for you 24 hours a day.

Before you purchase a sign you should consider a few things. After all you want to make sure you get the most effective sign for you business. Figuring out what sign is most effective for your business will be influenced by things such as the type of business it is and the location of your business.

Here is a general guideline that you can follow when figuring out what the most effective sign for your business will be. These guidelines will help you increase the effectiveness of your sign.

1. You want a sign that will attract as many potential customers as possible. When looking for a sign ask yourself would you stop if you saw the sign. Would the sign grab your attention or would you barely even notice it? These are important factors to keep in mind. You also want to make sure that your sign projects the desired image.

2. The next thing you want to consider is how visible will the sign be. Will people easily be able to see your sign? Visibility is very important. If they can’t see the sign then they won’t know it’s there and they won’t be reading it. You have to think about how far or how close you are to the street. If you are far from the street then you will need a much bigger sign in order to be seen. You will also want to make sure that your sign is easy to read. If people can’t read the message on your sign then the sign is useless.

3. You should get a sign that is as large as allowable for your location. You have to consider zoning issues and the building codes..

There are many factors that come into play when considering the effectiveness of your sign. Do your research. As stated before a sign can literally make or break your business.