Just think for a moment. How many times have you passed by a business, saw a sign that was advertising something andstopped? I’m guessing more than once. You see a good outdoor sign has the ability to boost traffic and sales. You and Iare proof of that. I can’t count the amount of unplanned purchases I have made all because I saw a sign sitting outside of a business.
You have many options when it comes to advertising your business. You can use the newspaper, radio ads, email marketing, flyersand much more. Out of all of those wonderful options not one of them has the ability to increase your sales like an outdoor sign can.A sign is the best way to increase impulse buys.
People are constantly moving these days. Once you start your day to day tasks you will probably forget about the great special you readabout in the paper this morning. With an outdoor sign you are able to remind your customer about the great sale you are having. They willthen stop and hopefully make a purchase. And what about those people who didn’t read the paper this morning or didn’t hear your ad onthe radio? How else will they know about your special as they are driving by? You need a sign to capture the attention of those driving by who have no idea about your special or sale.
Most stores thrive off of impulse buys. People tend to spend more when it’s an impulse buy. Without a sign that relays your message adequatelythere is no way you can benefit from impulse buys.
A sign is probably the best yet least expensive form of advertising. It will pay for itself many times over. A business without a sign in today’ssociety will not be able to keep up. Remember, people are constantly moving. The only way you can get your message to them effectively is withan outdoor sign.