Wednesday, January 27, 2010

How to effectively "brand" your business location

One of the main goals of any business owner is to create some sort of brand recognition for their business. Big franchises such as McDonald's use their signage and logo in every advertisement they do. This reinforces their corporate image and keeps them and their products fresh on customer’s minds.

That’s what you want for your business. You want your sign to brand your business so that when people see your sign they can recall exactly what you have to offer. To do this you will want to include your logo on everything. Your signs, uniforms, stationery and any company property should have your logo on it.

You don’t have to be a part of a big national franchise to brand yourself in your local area. If you design and place your sign just right you will be able to create what is called “top-of-mind awareness” of your product and/or service in everyone who passes by your business on a regular basis.

If you have the right sign you can turn your unknown site into one that is distinct and branded. Many times a sign is the only indication that a business is there. It is very important that your sign be the focal point of your building.

If your business is located in an area without good street visibility consider using a high-rise sign. A visible high-rise sign will help increase your exposure.

Make sure you have your sign design copyrighted. This will protect your design and also increase the value of your sign as a commercial asset.

The many advances in sign design and technology allow business owners to effectively communicate with their potential customers in a way that benefits both the business site as well as the community as a whole.

As you can see, branding your business is extremely important. That is the only way you can stay on the minds of your potential customers.

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